As a way to engage its customers through firsthand experience of the brand, Nokia, in partnership with MAGGI has hosted customers to a special night of food
+
photography tagged EAT. SHOOT.REPEAT
,
organised to showcase Nokia’s flagship brands, Nokia Lumia 1520
and Lumia 1320.
The event held during the 2014 social media week at Terra Kulture with guests feasted
to a classic cocktail along with mouth watering intercontinental dishes
provided by MAGGI.
Head, Nokia Care, West and Central Africa, Kola Osinowo
explained that the event was organised for customers to have fun, savour
exquisite food and share their experience through photography with friends .
Speaking on
the partnership, Category Business Manager, Culinary Nestle Nigeria, Guy Kellaway,
said
“MAGGI, Nigeria’s
leading cooking brand is synonymous with good food, good food means great
memories, and of course great stories which is why we are creating and
capturing good food-moments is the essence of the MAGGI Brand. It was for this
reason that MAGGI was able to associate strongly with Nokia for this event”.
Explaining the features of the devices, Osinowo stated
that the Lumia 1520, Nokia’s top of the range
Windows Phone is packed with a 6 inch 1080p Full HD screen, 20MP PureView camera with optical image stabilization (OIS)
and most importantly, the Story teller application which allows people tell
stories of places they’ve visited using pictures. The application brings stories to live seamlessly and
merges two Lumia signature experiences: PureView Imaging and HERE maps, which
allow users to relive their photos in a new, dynamic and interactive way.
Speaking on
both devices, Mr Olumide Balogun, Senior Manager, Product Marketing, Nokia West
and Central Africa, noted that the introduction of the Lumia 1520 and Lumia
1320 will revolutionize the Smart phone market and boost Nokia’s competitive
edge in the "phablet" category. He added that both devices are
designed with the latest “Lumia Black” software which is an update of the
windows 8 operating system.
“Both devices come pre-installed
with business and productivity applications and a unique new photography application
called the Storyteller app which
allows people tell stories of places they’ve visited using pictures. The Storyteller App
seamlessly merges two Lumia signature experiences, PureView Imaging and HERE
maps, to allow users relive their photos in a new, dynamic and interactive way.”
He stated.
Nokia is the global headline
sponsor for the 2014 Social Media Week, a leading media
platform and event with global reach across five continents, including Africa,
North America, South America, Europe and Asia that explores the social,
cultural and economic impact of social media.
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